While I find this study, in which people are fooled into arguing against previously-held opinions, interesting, I think many bloggers/tweeters are missing the critical point. On almost all issues, people are of two minds. It is rare that someone encounters an issue where they can not see the other side at all (we call those people “fanatics”). Even people who have a very strong opinion can usually see where the other side is coming from. And, on many issues, we’re kind of on the fence.
The gripping hand is that, unless someone is really passionate about an issue, they haven’t really thought through their arguments very well. They’ve mostly reacted, usually by agreeing with whomever they perceive to be their “side”. And when they do think about the issue, they tend to argue toward whatever side they have already picked.
As I say so often: human being are OK at thinking; but we’re dead awesome at rationalizing.
What the exercise does is not shift their moral compass. What it forces them to do is what we used to do in debate club and what I still try to do while writing blog posts: try to argue the other side. By trying to think of the arguments the opposition might raise, you strengthen your own arguments. And sometimes, you realize that the other side was right to begin with.
So, no, the results are not terribly surprising. But they are interesting.