{"id":578,"date":"2007-11-08T00:40:05","date_gmt":"2007-11-08T06:40:05","guid":{"rendered":"http:\/\/michaelsiegel.net\/?p=578"},"modified":"2007-11-08T00:40:05","modified_gmt":"2007-11-08T06:40:05","slug":"radiohead","status":"publish","type":"post","link":"https:\/\/michaelsiegel.net\/?p=578","title":{"rendered":"Radiohead"},"content":{"rendered":"<p>So how&#8217;s the Radiohead experiment going? Pretty damned <a href=\"http:\/\/www.paidcontent.org\/entry\/419-data-on-radiohead-experiment-38-percent-of-downloaders-choose-to-pay\/\">well<\/a>:<\/p>\n<blockquote><p>The first concrete analysis of Radiohead\u00e2\u20ac\u2122s innovative pay-what-you-like plan for latest album In Rainbows shows thirty-eight percent of those who downloaded the title indeed chose to pay something, while 62 percent kept their change in their pocket. ComScore (NSDQ: SCOR) data (via release) shows 1.2 million people visited the site in the first 29 days of October (it was launched at the start of the month).<\/p>\n<p>The average price paid was $6 on a globalized basis but Americans were more generous, coughing up $8.05 &#8211; factor in the freeloaders, however, and it\u00e2\u20ac\u2122s more like an average $2.26 on a worldwide basis and $3.23 from Americans. The most common amount offered was below $4, but 12 percent were willing to pay between $8 and $12, around the typical cost of an album from iTunes.<\/p><\/blockquote>\n<p>Keep in mind, this is mainly a promotional tool. Read the comments. Radiohead is actually not making much less than they would through a record company while generating tons of buzz and goodwill (which will mean ticket sales).<\/p>\n<p>This is great news.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So how&#8217;s the Radiohead experiment going? Pretty damned well: The first concrete analysis of Radiohead\u00e2\u20ac\u2122s innovative pay-what-you-like plan for latest album In Rainbows shows thirty-eight percent of those who downloaded the title indeed chose to pay something, while 62 percent kept their change in their pocket. ComScore (NSDQ: SCOR) data (via release) shows 1.2 million &hellip; <a href=\"https:\/\/michaelsiegel.net\/?p=578\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Radiohead<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-578","post","type-post","status-publish","format-standard","hentry","category-culture"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2BzKF-9k","_links":{"self":[{"href":"https:\/\/michaelsiegel.net\/index.php?rest_route=\/wp\/v2\/posts\/578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michaelsiegel.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaelsiegel.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaelsiegel.net\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/michaelsiegel.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=578"}],"version-history":[{"count":0,"href":"https:\/\/michaelsiegel.net\/index.php?rest_route=\/wp\/v2\/posts\/578\/revisions"}],"wp:attachment":[{"href":"https:\/\/michaelsiegel.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaelsiegel.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaelsiegel.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}