Apparently, anti-smoking ads make kids more likely to smoke.
Looking closer at the study, I think it mainly disputes the effectiveness and could equally conclude that they have no positive or negative effect on teen smoking (in which case, why are we wasting money on them?). Gasp! You mean you can’t make people live better lifestyle just by wagging your finger at them? Say it ain’t so!
Anyway, the implication is that Philip-Morris is deliberately sabotaging their ads. But I haven’t found the cigarette company’s ads to be that bothersome. No, it’s those obnoxious, propagandistic “the truth” which make me personally want to run out and smoke three packs just to show ‘em.