Some time ago, I talked about my Rule of Expertise. I’m in the process of catching up on old posts from Bill James’ website. The article I refer to is behind a firewall. It’s about the Jeffrey MacDonald case. But in the course of it, Bill says something utterly brilliant:

There are certain characteristics of bullshit, and there are certain characteristics of the truth. The truth tends to be specific; bullshit tends to be vague and imprecise. The truth tends to involve facts that can be checked out; bullshit is always built around things that you have no way of checking out. The truth tends to be told consistently, the same from one day to the next; bullshit changes every time it is told. Stable, responsible honest people tend to tell the truth; unstable, dishonest, unreliable people tend to bullshit. The truth is coherent and logical; bullshit is incoherent and illogical.

Almost everything I said in my Law of Expertise post could be considered a subset of that general rule. When an “expert” tells you what a great expert he is, he’s spewing vague bullshit. Real experts tend to be specific, consistent and verifiable.

However…

I think the equation has changed a bit in the Information Age. The internet has a long memory and this has forced the bullshitters to be more consistent and more specific. The result is that BS now gets debunked faster than ever. However, it has also allowed BS to assume a facade of truth that fools some people.

Think about vaccine hysteria. The lies are specific, consistent and seem to involve facts. That makes people believe it, even after thorough and unremitting debunking.

(I should note, in passing, that the MacDonald case is of particular interest to me. My dad was — and still is, as far as I know — convinced that MacDonald was an innocent man railroaded by a biased judge, a vindictive prosecutor, a slimy writer and a vengeful father-in-law. I was convinced of that myself until I read Weingarten’s post, which pointed out that there is almost no evidence to prove MacDonald’s contention that his family was murdered by a bunch of hippies and that all the extant evidence — including recently tested tissue under the wife’s fingernails — supports the prosecution case. It’s kind of rare that I disagree with my dad on something like this, but … I do. The prosecution was able to put together a scenario consistent with the evidence (although I don’t buy the amphetamines angle). The defense wasn’t.

However, while I am mostly convinced that MacDonald probably did murder his family, I’m not as sure that he should have been convicted. The crime scene was not properly secured, for one and exculpatory evidence might have been destroyed. The judge did seem biased against MacDonald. And I do think Bill James (and Megan McArdle) make a good point about prosecutions — once they focus on a suspect, they develop a tunnel vision which sees everything in light of that suspicion. James’ makes what I think is the most important point: the prosecution’s case fits together extremely well … if you assume that MacDonald was the killer.

It’s an awful case and probably one of the reasons it fascinates so many people. On the one hand, you could have an innocent man convicted of one of the most heinous crimes a man can commit. On the other hand, you have a man committing one of the most heinous crimes a man can commit, including the deliberate murder of a sleeping toddler.

In any case, you should subscribe to James’ site if you have even a mild interest in baseball. Baseball analysis is only part of what he offers.)