You know, I can remember distinctly the big news when Lucky Charms added purple horseshoes to its list. Now, according to sporcle, they’ve had all sorts of stuff thrown in. Egad. I can’t feed my daughter that.

Ha, I just read on wikipedia, the following:

For a brief period of time in 1975, Lucky the Leprechaun was replaced as the cereal’s mascot by Waldo the Wizard, who performed better in focus groups and initial market tests than Lucky. Waldo was quickly retired, and Lucky once again reinstated a year later.

Market twits. What do they know? They probably went on to produce New Coke a decade later. I’ve never understood that mentality in corporate America. We’ve had something that has sold extremely well. Let’s mess with it!